Per Götesson launched his eponymous menswear label through Fashion East in 2016 after graduating from the Royal College of Art.  The Per Götesson brand aims to enhance the everyday reality through a DIY approach by creating casual and cool clothes with a bit of romanticism. His range is inspired by streetwear, sportswear and classic menswear.

This week we got to see his new Spring Summer 2019 collection come to life during Menswear Fashion Week at the BFC show space in London.

The new collection explores masculinity, values and nostalgia. The designer explained “I was fascinated by the draping in the Arnolfini Portrait by Jan van Eyck. The draping of the wife’s dress suggests wealth. I wanted to see what happened when I used such draping with a common fabric such as denim, playing and twisting those values”

Featured T-shirts had been tie-dyed and bleached to suggest the six-pack of the wearer beneath whilst the Pants were cut low, some without a waistband, others purposefully oversized and then the waistband folded down to form a ruffle.

The featured shoes were the creation of HELEN KIRKUM ( ) , who has cut away then reassembled sneakers, as well as creating footwear from collaged white socks.

The Catwalk was also attended by Dougie Poynter, IMG model Richard Biedul, Sophia Hadjipanteli, Adrianne Ho and Hu Bing.

The brand is currently stocked at Machine-A in London as well as via a range of International stockists in Japan, USA and France.



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Post Author: Gaia Antonaci

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